Mother’s Day 2016 in: 242 DAY 08 HR 02 MIN 32 SEC
Digital Commuter Strategy Milestones
Adjacent To One
Discovery: Identify the problem statement 2 Define: Concept development 3 Design: Create a product or prototype 4 Deliver: Test and launch our product
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7/08/2014 at 5:28 PM
Goodbye Metrocard...Or Not?
- UX Lead Anna Svetlov for Digital Commuter Strategy

If you're a NYC Commuter, you may have heard the rumors: the MTA wants to phase out the Metrocard. They have been investigating alternate fare systems; dropping hints and plans for almost 5 years since approving their 2010-2014 capital plan.

Now the time has come for the debut of their contact-less fare system and the MTA has...nothing. That's right, after 5 years and several pilot programs with MasterCard, the MTA isn't very much further on the path to replacing the Metrocard. Why is that?

The MTA has one of the largest and most diverse commuter bases in the world, including daily commuters, tourists, weekend commuters, and students. At the same time, the location of work hubs is changing, expanding beyond Manhattan to including downtown Brooklyn, White Plains and Long Island City.  Not to mention, New York commuters have access to 6 branches of the MTA, plus NJ Transit, PATH, Amtrak, and the new NYC Citibike Bike Share!

For any new fare system to work, it must serve a growing transit ridership (Up 49% from 1995-2012, since Metrocard use started becoming widespread) using more diverse methods to commute to new locations. It needs to shed old technologies and adopt new ones, such as RFID chips (found in some credit/debit cards) or NFC, available on most smartphones. But it still has to account for nearly 825,000 adults in NYC that do not have bank or credit cards, and many commuters without smart phones, too. This is no small task.

As we work on building the Strategy for the Digital Commuter, we're taking all of these challenges into account to create a dynamic solution for the new age of technological innovation. 

Meet the Moms

& Their Projects
Kathleen Chromicz

Villages Innovate Kathleen is a teacher committed to Service Learning concerning global issues. She is a mother to two grown men who she regularly video conferences with just so they can keep up with her.

Adjacent To One

Digital Commuter Strategy Our big idea is to use digital technology to improve and streamline the end-to-end experience of New York City's public transportation system. We're on the hunt for a mom who is as passionate as we are about innovation in public transportation. 

Past Moms

Science Matters, Ameeta Mukherjee

Ameeta is a graduate of Carnegie Mellon University, and worked as an engineer and scientist in Silicon Valley for over 15 years. She lives in California with her husband and two young boys.