Mother’s Day 2016 in: 242 DAY 08 HR 02 MIN 32 SEC
Digital Commuter Strategy Milestones
Adjacent To One
Discovery: Identify the problem statement 2 Define: Concept development 3 Design: Create a product or prototype 4 Deliver: Test and launch our product
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6/18/2014 at 7:00 AM
Strategy Requires Thought; Tactics Require Observation
One of the discovery and research methods we use at Adjacent To One is ethnography-in which people's real-world interactions and behaviors are studied. For Digital Commuter Strategy this means observing the commuters we see and ride with every day before, during and after their commute.

What are commuter's pain points? What sorts of issues do they experience? What happens when a train is delayed, a full bus doesn't stop, or inclement weather stops the ferry? How do commuters deal with any of the problems they might experience? 

These are just some of the questions we keep in mind as we travel every day. Ethnography can reveal how digital and physical processes work in tandem to help us address gaps to focus on the entire commuter experience. What we see and observe can also be supplemented with formal research, interviews and discovery methods aimed at uncovering the best strategies for improving public transportation.

Where do you, as commuters, run into problems? Do you have any tips and tricks you employ when your commute is disrupted? Is there any specific problem you think our strategy should address?

Meet the Moms

& Their Projects
Kathleen Chromicz

Villages Innovate Kathleen is a teacher committed to Service Learning concerning global issues. She is a mother to two grown men who she regularly video conferences with just so they can keep up with her.

Adjacent To One

Digital Commuter Strategy Our big idea is to use digital technology to improve and streamline the end-to-end experience of New York City's public transportation system. We're on the hunt for a mom who is as passionate as we are about innovation in public transportation. 

Past Moms

Science Matters, Ameeta Mukherjee

Ameeta is a graduate of Carnegie Mellon University, and worked as an engineer and scientist in Silicon Valley for over 15 years. She lives in California with her husband and two young boys.