One of the discovery and research methods we use at Adjacent To One
is ethnography-in which people's real-world interactions and behaviors are studied. For Digital Commuter Strategy
this means observing the commuters we see and ride with every day before, during and after their commute.
What are commuter's pain points? What sorts of issues do they experience? What happens when a train is delayed, a full bus doesn't stop, or inclement weather stops the ferry? How do commuters deal with any of the problems they might experience?
These are just some of the questions we keep in mind as we travel every day. Ethnography can reveal how digital and physical processes work in tandem to help us address gaps to focus on the entire commuter experience. What we see and observe can also be supplemented with formal research, interviews and discovery methods aimed at uncovering the best strategies for improving public transportation.
Where do you, as commuters, run into problems? Do you have any tips and tricks you employ when your commute is disrupted? Is there any specific problem you think our strategy should address?